BOYY

Digital Design

International brand BOYY, is headed by designers Jesse Dorsey, from Montreal, and Wannasiri Kongman, from Bangkok. The brand was launched in 2006 in New York where it garnered immediate attention with press coverage such as New York Times and V magazine and Colette Paris being one of their first buyers. The BOYY brand journey has taken the two all over the world in building their vision. Now with brick and mortar flagships in both Copenhagen and Bangkok, as well as exclusive multi brand retailers world-wide BOYY continues to build on their product line, offering shoes, sunglasses, scarves and hats, rounding out the surging accessory brand.

BOYY philosophy has always been that a women's accessory should have a masculine feel, balancing out a woman's femininity, sort of a yin-yang thing... The two look to the past greats of all genres for base inspiration, then infusing their vision pertaining a certain fantasy sophistication. This design process unravels into timeless silhouettes of unparalleled design that bear high quality details, creating a fascinating juxtaposition with a strong sensibility. BOYY has paved a path of its own, formulating a fresh and forward-looking interpretation of luxury.

TASK

Design a clean and minimalist website with a built in webshop from scratch. The flow/line function give the side a dynamic look and a great showcase for the products. The webside is also special designed for mobile.

The site went online September 2015. Visit th site here

Designed in collaboration with Ironflag Studio.